· 6 min read
How Many Touches Should a Sales Cadence Have?
How many touches should a sales cadence have? What research on 12M outreach emails and a 489-seller survey supports — and how to set your own number.
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Practical answers on sales cadences, prospect sourcing, and cold-email outreach for small sales teams.
· 6 min read
How to Choose a Sales Engagement Tool for a Small Team (2026 Criteria)
The 8 criteria that matter when a 1-5 person sales team picks a cold email tool in 2026: deliverability, honest analytics, pricing fit, and low lock-in.
Read the answer →· 6 min read
How to Source Prospects for Cold Email (Without a Data Team)
A no-data-team guide to sourcing cold email prospects: define a narrow ICP, source by hand, enrich the signals that matter, and verify before you send.
Read the answer →· 5 min read
What Is a Sales Cadence? Structure, Timing, and Examples
A sales cadence is a timed sequence of outreach touches to one prospect. Learn its anatomy, a 3-week example, cold vs warm timing, and common mistakes.
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